Tim Horton’s Struggles to Capture U.S. Market

Published: 28 August 2019

Assistant Professor (Teaching) Robert Mackalski reflects on the distinctives of the Tim Horton’s brand and explains why the company is failing to overtake competitors in the U.S. Learn more

Can Tim Hortons recapture the magic?

Published: 6 February 2019

CBC Radio speaks with Professor Robert Mackalski for his take on Tim Hortons' new double-double-flavored coffee bar, a product that taps into the beloved off-menu order. ...

McGill University’s Dobson Cup receives $4-million contribution from National Bank

Published: 19 November 2018

The contribution will support the University’s flagship startup competition and provide additional seed funding for student entrepreneurs...

McGill University’s Dobson Cup receives $4-million contribution from National Bank

Published: 19 November 2018

The contribution will support the University’s flagship startup competition and provide additional seed funding for student entrepreneurs...

A piece of Canada in a coffee cup?

Published: 10 July 2018

Tim Hortons is not just a corporation, it’s a Canadian cultural icon....

Measuring the short-term spillover impact of a product recall on a brand ecosystem

Published: 22 July 2015

Authors: Mackalski, Robert and Belisle, Jean-Francois Publications: Journal of Brand Management

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